From Data to Deals: Finding and using offline store maps for B2B growth.

If your B2B business sells to niche offline customers—like boutique gyms, franchise coffee shops, or specialty retailers—finding them can feel like searching for a needle in a haystack.

The Problem

Most B2B research tools focus on big brands or online businesses. But what if your ideal customers are small, physical stores spread across a city?

• Google Maps searches? Endless copy-paste work.

• Purchased lead lists? Too generic and often outdated.

• Standard data tools? Not built for offline businesses.

Even when you finally gather some data, it’s stuck in spreadsheets, making it hard to visualize where these businesses are and how to prioritize your outreach.

Why This Problem Exists

Traditional tools simply weren’t built for founders and sales teams targeting brick-and-mortar businesses. They lack the deep filters and location-specific insights needed for a niche B2B go-to-market strategy.

A Smarter Way to Research

Here’s a modern workaround: combine Kuration AI with Cursor to not only find your niche customers but also see them on a map.

Step 1: Find Niche Offline Businesses with Kuration AI

• Go to Build List → Target Customer.

• Type in exactly what you’re looking for—for example: “fitness centers in Hong Kong.”

• Choose how many businesses you want in your list.

Kuration instantly pulls rich details like:
→ Business names
→ Reviews and ratings
→ Phone numbers & addresses
→ Industry tags
→ Website URLs

Step 2: Filter Precisely

Kuration lets you segment your list so it matches your Ideal Customer Profile (ICP):

• Only businesses open 24/7

• Only those offering free trials or consultations

• Boutique vs. franchise locations

Your list goes from generic to laser-targeted.

Step 3: Visualize It All with Cursor

This is the secret sauce: feed your Kuration list into Cursor, an AI coding tool.

With Cursor, you can:

• Generate a visual map showing where all your target businesses are located.

• Color-code businesses based on attributes like 24/7 hours, boutique vs. franchise, free trials, etc.

• Create statistical summaries for each segment, helping you plan territories and prioritize efforts.

What You Can Do Next With Your Map?

Your Customer Map isn’t just pretty. It’s a tool you can act on immediately:

1. Create a Local Sales Itinerary

Map out the most efficient route to visit potential customers in-person and pitch your product.

2. Publish It as Marketing Content

Turn it into a public resource or blog post that positions your brand as the authority in your niche.

3. Build Local Community Engagement

Use the map to identify neighbourhoods for launching events or collaborations.

4. Prioritize Ad Spend

Focus your digital ads on areas with the highest density of your target businesses.

The Payoff?

Instead of slogging through spreadsheets, you’ll have a dynamic Customer Map that helps you:

• Identify hotspots for outreach

• Allocate sales teams by area

• Spot gaps in the market

• Make data-driven go-to-market decisions faster

• Turn your data into real marketing and sales wins, not just cold emails.

If your B2B strategy targets niche offline businesses, this approach can save weeks of research and give you a massive edge.

Hope you found this interesting and useful.

Thanks,

Aurelien Vasinis

Founder, Kuration AI